plus 4 notes about client phone calls.
by jody padar
the radical cpa
“forget about pricing and think about what people buy.”
more on radicalism: how to leverage social media | target content to consumers, not industry | social + strategy = success | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | new thinking brings new results | 10 questions to prepare for radical change | who’s your competition? everyone | how the ‘new firm’ was born | radical firms embrace 4 values | radical or complacent? you choose | 3 questions to ask if you dare
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customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem.
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